Kota is one of the fastest-growing tier-2 student markets in India, and Youthfluence runs campus marketing here with a local city lead, campus ambassadors and student creators who study at Coaching institutes (Allen, Resonance and others), RTU, Kota University, IIIT Kota and the other colleges below. Two lakh exam aspirants in one town: unmatched for EdTech, nutrition and student services, with hostel sampling as the core channel.
Colleges and campuses in Kota
- Coaching institutes (Allen, Resonance and others)
- RTU
- Kota University
- IIIT Kota
Fests and the campus calendar
Coaching-institute events. Fest season is when a single activation reaches the most students in one evening; exam windows are when sampling and WhatsApp outreach work best. We plan Kota campaigns around both.
What we run in Kota
- Campus activations: stalls, kiosks, fest integrations and seminars.
- Campus sampling: trained ambassadors, demos and feedback capture.
- Campus ambassador programs: semester-long cohorts with weekly missions.
- Student creators and UGC: Kota creators with real campus audiences.
- Youth user acquisition: installs, signups and registrations tracked to each campus.
Related work
Campaigns that touched Kota or the same playbook: Unacademy, EatSure.
Youthfluence is based in New Delhi and works across 200+ cities. See the full list of city networks or send a brief for Kota.
