Case study · Youth user acquisition

EatSure

Drive real app installs and signups through student creator and ambassador networks.

30K+unique signups

10K+app installs

40%ROI achieved

Campus50referral code

“Real installs and signups, driven by student networks.”

How we did it

The blueprint.

Campus ambassadors shared a student-only code inside freshers' and hostel WhatsApp groups, where food orders are a group decision.

Societies and clubs adopted EatSure for their events, converting committees into repeat users.

Student creators turned the "hidden charges" pain point into relatable content; installs were tracked to each cohort.

Drive real app installs and signups through student creator and ambassador networks.

Real installs and signups, driven by student networks. The campaign combined App User Acquisition, Campus Ambassador Programs, Youth Outreach Programs across Delhi NCR · Mumbai · Bengaluru · Pune, with every deliverable tracked and reported against the brief.