Five ways we help brands win with Gen Z.
Campus marketing and activations, ambassador programs, creators and UGC, youth user acquisition and digital amplification. Ten services, one campus network, one report.
Campus Marketing & Activations
Stalls, sampling, fests, kiosks, competitions and societies.
Campus Ambassador Programs
Student communities that advocate for brands inside colleges.
KOL, Creators & UGC
Student creators, nano and micro KOLs and authentic content at scale.
Youth User Acquisition
Installs, signups, registrations and defined platform actions.
Digital Amplification
Student media pages, college communities and WhatsApp networks that carry your launches.
Pick one. Or combine them.
Every service below has its own playbook, team and reporting, and most campaigns combine two or three.
Campus Ambassador Programs
From focused college pilots to pan-India ambassador communities: we recruit, screen, onboard, activate, track and reward student advocates who carry your brand inside 10,000+ colleges.
Student Influencer Marketing
Student creators, nano and micro KOLs and authentic content at scale. 50K+ youth creators in our network, briefed on moments rather than scripts, so the brand becomes part of the content instead of an interruption to it.
Campus Activations
Stalls, kiosks, experience zones, sampling, fests, seminars and society partnerships across 10,000+ colleges. On-ground execution handled end to end, with permissions, logistics and the content that proves it happened.
Meme Marketing
Brand messaging seeded through college meme pages, youth communities and student media across Instagram, X and WhatsApp, with regional humour that lands in Delhi University and in a Chennai engineering college.
UGC Campaigns
User-generated content from student creators and ambassadors: reels, stories, testimonials and before-and-afters shot in hostels, canteens and lawns, with usage rights for your paid media.
Youth Outreach Programs
College societies, clubs, hostel groups, WhatsApp communities and youth networks, mobilised for registrations, attendance and participation. The Unacademy UPSC Summit reached 100K+ students this way in one week.
Campus Sampling
High-volume product sampling inside colleges, run by trained ambassadors with a 30-second demo, feedback capture and the content that turns a sample into a story. 4,500+ products sampled for Pee Safe across 50+ colleges.
App User Acquisition
Performance-led acquisition through campuses, communities, creators and digital networks: app installs, qualified signups, registrations, trial users and in-app actions, reported against cost per outcome.
Influencer Marketing & Creator Campaigns
Creator campaigns across lifestyle, food, personal care, fashion, fitness, consumer apps and more: strategy, creator sourcing, briefing, content execution and reporting for nano, micro, category and mid-tier creators.
Digital Amplification & Reputation
Student media pages, college communities and WhatsApp networks that carry your launches to young audiences, plus social conversation, ratings, reviews and online reputation management handled honestly.
Campaigns that moved the needle.
ITC YiPPee!
Noodles inside real college moments, not ads.
Bombay Shaving Company
A sensitive men's product made approachable.
Unacademy
From campus networks to a national summit.
Questions brand teams ask us
Which service should we start with?
Tell us the outcome you want: awareness, trials, registrations, installs or content. We recommend the mix. Most first campaigns combine ambassadors with either sampling or creators.
Can you run a campaign in one city first?
Yes. Pilots in one city with 20 to 50 ambassadors or creators are the usual starting point, then we scale to more cities with the same playbook.
How do you report results?
Against the plan: views, reach, samples, footfall, registrations, installs and content delivered, per campus, city and cohort.
What does youth marketing cost in India?
It depends on the service, cities, duration and deliverables. Send the brief and you get an indicative budget within 48 hours.
Let's make noise on campus.
Tell us the brand, the audience and the outcome. We come back with a campus plan and an indicative budget within 48 hours.