Paid acquisition for the 18 to 24 audience has two problems: rising cost per install and day-one uninstalls. Youth user acquisition solves both by seeding growth inside campus cohorts first: ambassadors onboard their friend groups with campus-specific codes, societies adopt the product for their own events, creators turn the use case into content, and student media widens the loop. Every code maps to a real cohort, so we report activation and retention, not just installs.
The funnel we plan to
Reach → install → signup → activate → engage. App installs, qualified signups, registrations, platform users, event registrations, trial users, onboarding and in-app actions: we plan to the action that matters to your business and review cost per action weekly by city and cohort.
Proof
EatSure saw 30K+ unique signups, 10K+ app installs and a 40% ROI through ambassador referral, college club onboarding and creator-led buzz. Unacademy saw 8.5K+ registrations in a week.
Best for
Consumer apps, EdTech, fintech, gaming, AI tools, career platforms and student services. Runs on ambassador programs and youth outreach.



