Who we are
Youthfluence was founded in 2021 by Nitish Ranjan in New Delhi with one idea: the best way to influence the youth is through the youth. Today the agency runs campus, creator and community campaigns for brands including Flipkart, Unacademy, ITC, Motorola, Bajaj Auto, Philips, vivo, Pee Safe, Bombay Shaving Company and Hive Hostels, across 10,000+ colleges and 200+ cities.
What we believe
Gen Z does not want to be marketed at; it wants to participate. Every Youthfluence program is built on students doing something real: sampling a product, running a stall, making content, onboarding their friends, so the brand becomes part of campus life rather than an interruption to it.
How we work
One brief, one team, one report. City leads manage ambassador cohorts and creators in each city; the planning team turns a brief into a campus plan within 48 hours; reporting is weekly and against the plan. We are measured by views, reach, installs, signups and registrations, not by impressions.
Work with us
Brands: send a brief. Students and creators: join the network.
