Kanpur is one of the fastest-growing tier-2 student markets in India, and Youthfluence runs campus marketing here with a local city lead, campus ambassadors and student creators who study at IIT Kanpur, HBTU, CSJM University, PSIT and the other colleges below. IIT Kanpur's fest draws 1 lakh+ visitors; a strong anchor for activations.
Colleges and campuses in Kanpur
- IIT Kanpur
- HBTU
- CSJM University
- PSIT
- Christ Church College
Fests and the campus calendar
Antaragni (IIT Kanpur). Fest season is when a single activation reaches the most students in one evening; exam windows are when sampling and WhatsApp outreach work best. We plan Kanpur campaigns around both.
What we run in Kanpur
- Campus activations: stalls, kiosks, fest integrations and seminars.
- Campus sampling: trained ambassadors, demos and feedback capture.
- Campus ambassador programs: semester-long cohorts with weekly missions.
- Student creators and UGC: Kanpur creators with real campus audiences.
- Youth user acquisition: installs, signups and registrations tracked to each campus.
Related work
Campaigns that touched Kanpur or the same playbook: Unacademy.
Youthfluence is based in New Delhi and works across 200+ cities. See the full list of city networks or send a brief for Kanpur.
