Roorkee is one of the rare Indian towns where the university is the city, and Youthfluence runs campus marketing here with a local city lead, campus ambassadors and student creators who study at IIT Roorkee, COER, Quantum University and the other colleges below. IIT Roorkee's Thomso and Cognizance anchor the calendar; small town, big reach.
Colleges and campuses in Roorkee
- IIT Roorkee
- COER
- Quantum University
Fests and the campus calendar
Thomso, Cognizance. Fest season is when a single activation reaches the most students in one evening; exam windows are when sampling and WhatsApp outreach work best. We plan Roorkee campaigns around both.
What we run in Roorkee
- Campus activations: stalls, kiosks, fest integrations and seminars.
- Campus sampling: trained ambassadors, demos and feedback capture.
- Campus ambassador programs: semester-long cohorts with weekly missions.
- Student creators and UGC: Roorkee creators with real campus audiences.
- Youth user acquisition: installs, signups and registrations tracked to each campus.
Related work
Campaigns that touched Roorkee or the same playbook: Bajaj Auto.
Youthfluence is based in New Delhi and works across 200+ cities. See the full list of city networks or send a brief for Roorkee.
