Case study · Campus outreach + registrations

Unacademy

Drive awareness and registrations for the Unacademy UPSC Summit 2024 through pan-India student outreach, within one week.

Delhi · Mumbai · Bengaluru · Hyderabad · Pune + moreCampus Ambassador Programs Youth Outreach Programs App User Acquisition

8.5K+registrations delivered

100+colleges

10+cities

100K+students reached

10K+watch hours

4K+attendees

1 weekexecution

“Beyond impressions: measurable registrations and acquisition outcomes.”

How we did it

The blueprint.

Ambassador activation in 48 hours

Campus ambassadors across 100+ colleges received a one-page brief, a referral link and a posting calendar.

WhatsApp, email, posters

Freshers' groups, department WhatsApp communities and notice boards carried the summit; peer forwards did what paid ads could not.

Word-of-mouth tracked to the registration

Every ambassador had a unique link, so the 8.5K+ registrations and 10K+ watch hours were attributable, not assumed.

The brief

Drive awareness and registrations for the Unacademy UPSC Summit 2024 through pan-India student outreach, within one week.

Results

8.5K+ registrations delivered
100+ colleges
10+ cities
100K+ students reached
10K+ watch hours
4K+ attendees
1 week execution

Why it worked

Beyond impressions: measurable registrations and acquisition outcomes. The campaign combined Campus Ambassador Programs, Youth Outreach Programs, App User Acquisition across Delhi · Mumbai · Bengaluru · Hyderabad · Pune + more, with every deliverable tracked and reported against the brief.

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