Case study · Digital amplification

Bajaj Auto

Amplify Bajaj Auto's Pulsar 2 Crore milestone film and the KTM Academy of Safe Riding to young riders through student media.

Pan-IndiaDigital Amplification & Reputation Student Influencer Marketing

1.3M+views on the Pulsar film

20+student media pages

300K+KTM Academy views

15+KTM creators

“Digital amplification, student media and creators for India's biggest motorcycle brands.”

How we did it

The blueprint.

Pulsar: 2 Crore milestone

The milestone film ran across 20+ student media pages with city-specific captions, reaching 1.3M+ views.

KTM Academy of Safe Riding

Youth creators shot content at the academy; assets were amplified through student media pages and WhatsApp groups for 300K+ views.

One brand voice, many campus voices

Student pages were briefed to keep their own tone, which is what made the amplification feel native.

The brief

Amplify Bajaj Auto's Pulsar 2 Crore milestone film and the KTM Academy of Safe Riding to young riders through student media.

Results

1.3M+ views on the Pulsar film
20+ student media pages
300K+ KTM Academy views
15+ KTM creators

Why it worked

Digital amplification, student media and creators for India's biggest motorcycle brands. The campaign combined Digital Amplification Reputation, Student Influencer Marketing across Pan-India, with every deliverable tracked and reported against the brief.

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