Case study · Campus creators + UGC

ITC YiPPee!

Make YiPPee! the go-to noodles for Gen Z by putting it inside real college moments, not advertisements.

Bengaluru · Hyderabad · ChennaiStudent Influencer Marketing UGC Campaigns Digital Amplification & Reputation

1.6M+views

200K+top reel views

100+creators live

60K+likes

11K+shares

1.1K+comments

70+colleges

“YiPPee! became part of the content rather than an interruption to the content.”

How we did it

The blueprint.

Creator cohorts, not one-offs

110 student creators onboarded across 70+ colleges in three cities; 100+ went live inside a tight content window so the brand owned the feed for weeks.

Hostel-room briefs

Creators were briefed on moments, not scripts: late-night cooking, cousins visiting, exam-week hunger. YiPPee! became the prop in the story rather than the subject.

Amplified through student media

The best reels were re-shared by college meme and community pages, which is where the 200K+ view reel came from.

The brief

Make YiPPee! the go-to noodles for Gen Z by putting it inside real college moments, not advertisements.

Results

1.6M+ views
200K+ top reel views
100+ creators live
60K+ likes
11K+ shares
1.1K+ comments
70+ colleges

Why it worked

YiPPee! became part of the content rather than an interruption to the content. The campaign combined Student Influencer Marketing, Ugc Campaigns, Digital Amplification Reputation across Bengaluru · Hyderabad · Chennai, with every deliverable tracked and reported against the brief.

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