Case study · Creators + expert credibility

Bombay Shaving Company

Make the Sensi Hair Removal Spray relatable for men, with dermatologist-backed credibility.

Pan-IndiaInfluencer Marketing & Creator Campaigns UGC Campaigns

5.6M+views

1M+dermatologist reel views

37creators

60K+likes

1.7K+shares

700+comments

37men filmed

“A sensitive personal-care product made approachable through relatable male content and expert-backed credibility.”

How we did it

The blueprint.

Mixed creator roster

Dermatologists, gym-goers, athletes and vox-pop creators: each voice answered a different objection, from "does it darken skin?" to "does it actually work on a chest?"

Before/after honesty

Creators showed the product in real routines with before-and-after reveals, which is why comments turned into product questions rather than jokes.

Expert content at the top of the funnel

A dermatologist reel crossed 1M views and became the proof asset the brand reused in paid media.

The brief

Make the Sensi Hair Removal Spray relatable for men, with dermatologist-backed credibility.

Results

5.6M+ views
1M+ dermatologist reel views
37 creators
60K+ likes
1.7K+ shares
700+ comments
37 men filmed

Why it worked

A sensitive personal-care product made approachable through relatable male content and expert-backed credibility. The campaign combined Influencer Marketing Creator Campaigns, Ugc Campaigns across Pan-India, with every deliverable tracked and reported against the brief.

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