Case study · Ambassadors + campus sampling

Pee Safe

Make Pee Safe's hygiene products visible, relevant and trusted among Gen Z women on campus.

4.5K+products sampled

1.2M+total reach

150+ambassadors

50+colleges

17+cities

10K+students reached

81reels · 160+ stories

“Making Pee Safe visible, relevant and trusted on campus.”

How we did it

The blueprint.

150+ women ambassadors across 50+ colleges were trained on the product category so conversations were informed, not awkward.

Lawns, hostel corridors and society meets, with sampling tied to a 30-second demo and a feedback capture.

81 reels and 160+ stories came from the ambassadors themselves, which is why the reach number is organic.

Make Pee Safe's hygiene products visible, relevant and trusted among Gen Z women on campus.

Making Pee Safe visible, relevant and trusted on campus. The campaign combined Campus Sampling, Campus Ambassador Programs, Student Influencer Marketing across 17+ cities, with every deliverable tracked and reported against the brief.

Next stories

Noodles inside real college moments, not ads.

A sensitive men's product made approachable.

From campus networks to a national summit.

Let's talk

Tell us the brand, the audience and the outcome. We come back with a campus plan and an indicative budget within 48 hours.

LocationNew Delhi, India