The brief
Drive awareness and direct bookings for Aurus Residencies by Hive Hostels, Mumbai, through campus creators.
Results
- 5X ROI
- 1.5M impressions
- 89 campus creators
- 89 reels produced
- 300+ stories
- 1 launch event
Why it worked
Creators made Aurus by Hive Hostels feel like a dream, not an accommodation. The campaign combined Student Influencer Marketing, Ugc Campaigns, Campus Activations across Mumbai, with every deliverable tracked and reported against the brief.
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