Case study · Campus trials + creators

Motorola

Put the new Motorola in students' hands on campus while creators showcased its best features online.

900K+views incl. stories

1K+hands-on experiences

70K+likes

1.5K+comments

30campus ambassadors

20creators

“Real hands-on trials on campus, amplified by creator content online.”

How we did it

The blueprint.

30 campus ambassadors took the phone to their friends to try hands-on, shooting photos and videos around it.

20 creators each made 3 to 4 reels and a static post on the camera, design, features and water resistance.

Trial moments became the creator content; creator content drove more students to the trial desk.

Put the new Motorola in students' hands on campus while creators showcased its best features online.

Real hands-on trials on campus, amplified by creator content online. The campaign combined Campus Activations, Student Influencer Marketing, Campus Ambassador Programs across Delhi NCR, with every deliverable tracked and reported against the brief.

Next stories

Noodles inside real college moments, not ads.

A sensitive men's product made approachable.

From campus networks to a national summit.

Let's talk

Tell us the brand, the audience and the outcome. We come back with a campus plan and an indicative budget within 48 hours.

LocationNew Delhi, India