/* ==========================================================================
   Youthfluence v5 — "Loud, but editorial."
   Carbon canvas · bone paper · flame accent · lilac + sun flashes
   Bricolage Grotesque display · Instrument Sans body
   Tokens → base → type → buttons → header → menu → loader → cursor → sections
   → home → inner pages → motion → responsive
   ========================================================================== */

/* ---------- Tokens ---------- */
:root{
  --ink:#0B0B0B; --ink-2:#161616; --ink-3:#262626; --ink-4:#363636;
  --paper:#F2EEE6; --paper-2:#E5DFD3; --paper-3:#D5CDBD; --white:#FFFFFF;
  --accent:#FF4D1C; --accent-deep:#C9360B; --accent-soft:#FFD8CB;
  --lilac:#C9B6FF; --lilac-deep:#6A48FF; --lilac-soft:#E9E3FF;
  --sun:#FFD23F; --sun-deep:#D9A800;
  /* v4 names kept as aliases so inner-page rules keep working */
  --lime:var(--accent); --lime-deep:var(--accent-deep); --blue:var(--lilac); --blue-deep:var(--lilac-deep); --blue-soft:var(--lilac-soft); --pink:var(--sun); --pink-deep:var(--accent-deep);
  --mute:#A9A59D; --mute-l:#5E5A53;
  --font-d:'Bricolage Grotesque',system-ui,sans-serif; --font-b:'Instrument Sans',system-ui,sans-serif;
  --gutter:clamp(18px,4vw,64px); --max:1600px;
  --r-xl:28px; --r-lg:18px; --r-md:12px; --r-pill:999px;
  --ease:cubic-bezier(.22,1,.36,1); --ease-io:cubic-bezier(.76,0,.24,1);
  --h:80px;
  --fs-hero:clamp(50px,9.4vw,154px); --fs-1:clamp(40px,6.2vw,104px); --fs-2:clamp(30px,3.8vw,58px); --fs-3:clamp(22px,2.2vw,32px); --fs-4:clamp(17px,1.35vw,21px);
  --bg:var(--ink); --fg:var(--paper);
  --line:color-mix(in srgb,currentColor 16%,transparent);
}

/* ---------- Base ---------- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:auto;-webkit-text-size-adjust:100%;background:var(--ink)}
html.lenis,html.lenis body{height:auto}.lenis.lenis-smooth{scroll-behavior:auto!important}.lenis.lenis-smooth [data-lenis-prevent]{overscroll-behavior:contain}.lenis.lenis-stopped{overflow:hidden}
body{margin:0;background:var(--bg);color:var(--fg);font:400 17px/1.55 var(--font-b);-webkit-font-smoothing:antialiased;overflow-x:clip;transition:background-color .8s var(--ease),color .8s var(--ease)}
body.is-loading{overflow:hidden}
img,svg,video{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer;background:none;border:0;padding:0}
h1,h2,h3,h4,p,ul,ol,figure{margin:0}
ul,ol{padding:0;list-style:none}
::selection{background:var(--accent);color:var(--ink)}
:focus-visible{outline:3px solid var(--accent);outline-offset:4px;border-radius:6px}
.skip-link{position:absolute;left:-999px;top:8px;z-index:200;background:var(--accent);color:var(--ink);padding:10px 14px;border-radius:8px;font-weight:700}.skip-link:focus{left:8px}
.screen-reader-text{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.wrap{width:100%;max-width:var(--max);margin-inline:auto;padding-inline:var(--gutter)}
.mt{margin-top:clamp(24px,3vw,40px)}.mb0{margin-bottom:0}
.page-grain{display:none}

/* ---------- Type ---------- */
h1,h2,h3,.d{font-family:var(--font-d);font-weight:800;letter-spacing:-.04em;line-height:.95;font-variation-settings:"opsz" 96,"wdth" 100}
.cond{font-variation-settings:"opsz" 96,"wdth" 75}
h1 em,h2 em,h3 em{font-style:normal}
.sec-head{display:grid;gap:18px;margin-bottom:clamp(32px,5vw,64px);justify-items:start;max-width:1100px}
.sec-head-center{justify-items:center;text-align:center;margin-inline:auto}
.sec-title{font-size:var(--fs-1);max-width:15ch;text-wrap:balance}
.sec-title em{color:var(--accent)}
.sec-lime .sec-title em,.sec-pink .sec-title em,.sec-blue .sec-title em{color:transparent;-webkit-text-stroke:.022em var(--ink)}
.sec-paper .sec-title em,.on-paper .sec-title em{color:var(--accent)}
.sec-lead{font-size:var(--fs-4);max-width:54ch;color:var(--mute);line-height:1.5}
.sec-blue .sec-lead,.sec-lime .sec-lead,.sec-pink .sec-lead,.sec-paper .sec-lead,.on-paper .sec-lead{color:rgba(11,11,11,.78)}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font:700 12px/1 var(--font-d);letter-spacing:.14em;text-transform:uppercase;letter-spacing:.14em}
.eyebrow::before{content:'';width:9px;height:9px;border-radius:50%;background:var(--accent);flex:none}
.eyebrow-ink::before{background:var(--ink)}.eyebrow-paper::before{background:var(--paper)}.eyebrow-pink::before{background:var(--sun)}.eyebrow-blue::before{background:var(--lilac)}
.prose{font-size:clamp(17px,1.25vw,19px);line-height:1.65;max-width:72ch}
.prose h2{font-size:var(--fs-2);margin:1.6em 0 .5em;max-width:22ch}
.prose h3{font-size:var(--fs-3);margin:1.4em 0 .45em}
.prose h4{font:700 19px/1.3 var(--font-d);margin:1.3em 0 .4em}
.prose p,.prose ul,.prose ol{margin:0 0 1.1em}
.prose ul{padding-left:1.2em;list-style:disc}.prose ol{padding-left:1.2em;list-style:decimal}
.prose li{margin-bottom:.4em}
.prose a{color:var(--accent);text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:3px}
.on-paper .prose a,.sec-paper .prose a{color:var(--accent-deep)}
.prose strong{font-weight:700}
.prose blockquote{margin:1.6em 0;padding:0 0 0 1.2em;border-left:4px solid var(--accent);font:700 clamp(20px,1.8vw,26px)/1.3 var(--font-d);letter-spacing:-.02em}
.prose figure{margin:0 0 1.6em;border-radius:var(--r-lg);overflow:hidden}
.prose img{border-radius:var(--r-lg)}
.prose table{width:100%;border-collapse:collapse;font-size:15px;margin:0 0 1.4em}
.prose th,.prose td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--line)}
.on-dark .prose{color:var(--paper)}

/* Scribble underline + stickers (Gen Z flashes) */
.scribble{position:relative;display:inline-block;white-space:nowrap}
.scribble svg{position:absolute;left:-2%;bottom:-.14em;width:104%;height:.34em;overflow:visible}
.scribble path{fill:none;stroke:var(--accent);stroke-width:7;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:100;stroke-dashoffset:100;transition:stroke-dashoffset 1.1s var(--ease) .25s}
.scribble.is-in path,.yf-nomotion .scribble path,html:not(.yf-js) .scribble path{stroke-dashoffset:0}
.sticker{display:inline-block;padding:11px 16px;border-radius:999px;font:800 13px/1 var(--font-d);letter-spacing:.02em;transform:rotate(-6deg);box-shadow:4px 4px 0 var(--ink);white-space:nowrap}
.sticker-lime{background:var(--accent);color:var(--ink)}.sticker-pink{background:var(--sun);color:var(--ink)}.sticker-lilac{background:var(--lilac);color:var(--ink)}.sticker-paper{background:var(--paper);color:var(--ink)}
.chip-img{display:inline-block;vertical-align:-.1em;height:.76em;width:1.7em;border-radius:999px;overflow:hidden;margin:0 .04em;transition:width .7s var(--ease);background:var(--ink-3)}
.chip-img img{width:100%;height:100%;object-fit:cover}
.chip-img:hover{width:2.8em}

/* ---------- Buttons ---------- */
.btn{position:relative;display:inline-flex;align-items:center;gap:14px;padding:8px 8px 8px 26px;border-radius:999px;font:700 15px/1 var(--font-d);letter-spacing:-.01em;white-space:nowrap;transition:background .35s,color .35s,transform .35s var(--ease)}
.btn svg{width:40px;height:40px;padding:11px;border-radius:50%;flex:none;transition:transform .45s var(--ease),background .35s,color .35s}
.btn:hover svg{transform:rotate(45deg)}
.btn .i-wa{padding:9px}.btn:hover .i-wa{transform:scale(1.08)}
.btn-lime{background:var(--accent);color:var(--ink)}.btn-lime svg{background:var(--ink);color:var(--accent)}.btn-lime:hover{background:var(--ink);color:var(--paper)}.btn-lime:hover svg{background:var(--accent);color:var(--ink)}
.btn-ink{background:var(--ink);color:var(--paper)}.btn-ink svg{background:var(--paper);color:var(--ink)}.btn-ink:hover{background:var(--accent);color:var(--ink)}.btn-ink:hover svg{background:var(--ink);color:var(--accent)}
.btn-paper{background:var(--paper);color:var(--ink)}.btn-paper svg{background:var(--ink);color:var(--paper)}.btn-paper:hover{background:var(--accent)}.btn-paper:hover svg{color:var(--accent)}
.btn-ghost{background:transparent;color:inherit;box-shadow:inset 0 0 0 1.5px currentColor}.btn-ghost svg{background:currentColor}.btn-ghost svg path{stroke:var(--bg)}.btn-ghost:hover{background:var(--accent);color:var(--ink);box-shadow:none}.btn-ghost:hover svg path{stroke:var(--accent)}
.btn-wa{background:#25D366;color:#06210f}.btn-wa svg{background:transparent;color:#06210f}.btn-wa:hover{background:var(--paper);color:var(--ink)}
.cta-pair{display:flex;flex-wrap:wrap;align-items:center;gap:12px 18px}
.cta-call{font:600 15px/1 var(--font-b);text-decoration:underline;text-underline-offset:4px;text-decoration-color:var(--line);opacity:.85}
.cta-call:hover{text-decoration-color:currentColor;opacity:1}
.i-arrow{width:22px;height:22px}

/* ---------- Header ---------- */
.site-header{position:fixed;inset:0 0 auto 0;z-index:60;height:var(--h);display:flex;align-items:center;color:var(--paper);transition:transform .55s var(--ease),color .5s}
.site-header.is-hidden{transform:translateY(-110%)}
.site-header.on-light,.menu-open .site-header{color:var(--ink)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:16px}
.brand{display:inline-flex;align-items:center;gap:10px;font:800 23px/1 var(--font-d);letter-spacing:-.035em}
.brand-mark{height:26px;width:auto;flex:none}.yf-mark svg{display:block;height:100%;width:auto}
.brand-word b{font-weight:800;color:var(--accent)}
.nav-list{display:flex;gap:2px;padding:5px;border-radius:999px;background:color-mix(in srgb,currentColor 9%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.nav-list a{display:block;padding:10px 16px;border-radius:999px;font:600 14px/1 var(--font-b);transition:background .3s,color .3s}
.nav-list a:hover{background:var(--accent);color:var(--ink)}
.header-actions{display:flex;align-items:center;gap:10px}
.header-call{font:600 14px/1 var(--font-b);opacity:.8;padding:0 6px}.header-call:hover{opacity:1}
.header-cta{padding:6px 6px 6px 18px;font-size:14px}.header-cta svg{width:34px;height:34px;padding:9px}
.menu-btn{display:inline-flex;align-items:center;gap:10px;height:46px;padding:0 6px 0 16px;border-radius:999px;background:color-mix(in srgb,currentColor 9%,transparent);backdrop-filter:blur(14px);font:700 14px/1 var(--font-d);transition:background .3s}
.menu-btn:hover{background:color-mix(in srgb,currentColor 16%,transparent)}
.menu-btn-lines{width:34px;height:34px;border-radius:50%;background:currentColor;display:grid;place-content:center;gap:4px}
.menu-btn-lines i{display:block;width:14px;height:2px;background:var(--bg);transition:transform .4s var(--ease)}
.menu-open .menu-btn-lines i{background:var(--paper)}
.menu-open .menu-btn-lines i:first-child{transform:translateY(3px) rotate(45deg)}.menu-open .menu-btn-lines i:last-child{transform:translateY(-3px) rotate(-45deg)}

/* ---------- Menu overlay ---------- */
.menu-overlay{position:fixed;inset:0;z-index:55;background:var(--paper);color:var(--ink);padding-top:var(--h);overflow:auto;overflow-x:hidden}
.menu-overlay[hidden]{display:none}
.menu-overlay-inner{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;padding-block:28px 60px;min-height:100%}
.menu-big{display:grid;align-content:start}
.menu-big a{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:12px 0;border-bottom:1px solid rgba(11,11,11,.14);font:800 clamp(38px,6.6vw,96px)/1 var(--font-d);letter-spacing:-.045em;opacity:0;transform:translateY(40px);transition:transform .8s var(--ease) calc(var(--i,0)*55ms),opacity .5s calc(var(--i,0)*55ms),padding .4s var(--ease),color .3s}
.menu-open .menu-big a{opacity:1;transform:none}
.menu-big a:hover{padding-left:18px;color:var(--accent)}
.menu-big svg{width:.5em;height:.5em;flex:none}
.menu-side{display:grid;gap:22px;align-content:start;background:var(--ink);color:var(--paper);border-radius:var(--r-xl);padding:clamp(24px,3vw,40px);align-self:start}
.menu-side-lead{font-size:var(--fs-4);color:var(--mute);max-width:34ch}
.menu-contact{display:grid;gap:4px;font-size:15px;color:var(--mute)}.menu-contact a{color:var(--paper);font-weight:600}
.menu-social{display:flex;gap:16px;font:700 13px/1 var(--font-d);letter-spacing:.08em;text-transform:uppercase}
.menu-social a:hover{color:var(--accent)}
body.menu-open{overflow:hidden}

/* ---------- Loader ---------- */
.loader{position:fixed;inset:0;z-index:200;background:var(--ink);color:var(--paper);display:grid;align-content:end;padding:0 var(--gutter) 5vh;transition:clip-path .95s var(--ease-io)}
.loader-n{font:800 clamp(90px,20vw,280px)/.82 var(--font-d);letter-spacing:-.06em;font-variation-settings:"opsz" 96,"wdth" 75;font-variant-numeric:tabular-nums}
.loader-w{font:700 13px/1 var(--font-b);letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.loader.is-done{clip-path:inset(0 0 100% 0)}
html:not(.yf-js) .loader,.yf-nomotion .loader,.yf-seen .loader{display:none}

/* ---------- Cursor ---------- */
.cursor{position:fixed;left:0;top:0;z-index:150;pointer-events:none;width:14px;height:14px;border-radius:50%;background:#fff;mix-blend-mode:difference;transform:translate(-50%,-50%);display:none;place-items:center;transition:width .4s var(--ease),height .4s var(--ease),background .3s}
.yf-cursor .cursor{display:grid}
.yf-cursor body,.yf-cursor a,.yf-cursor button,.yf-cursor summary,.yf-cursor label{cursor:none}
.cursor.is-link{width:52px;height:52px}
.cursor.is-on{width:96px;height:96px;mix-blend-mode:normal;background:var(--accent);color:var(--ink)}
.cursor span{font:700 11px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;opacity:0;transition:opacity .2s;text-align:center;padding:0 8px}
.cursor.is-on span{opacity:1}

/* ---------- Sections ---------- */
.sec{padding:clamp(72px,10vw,150px) 0;position:relative}
.sec-tight{padding:clamp(40px,5vw,64px) 0}
.sec-ink{background:var(--ink);color:var(--paper)}
.sec-paper,.on-paper{background:var(--paper);color:var(--ink)}
.sec-lime{background:var(--accent);color:var(--ink)}
.sec-blue{background:var(--lilac);color:var(--ink)}
.sec-pink{background:var(--sun);color:var(--ink)}
.rounded-top{border-radius:var(--r-xl) var(--r-xl) 0 0}.rounded-both{border-radius:var(--r-xl)}
.yf-flip .flip{background:transparent;color:inherit}
.yf-flip .flip .sec-lead,.yf-flip .flip .hero-lead{color:color-mix(in srgb,currentColor 68%,transparent)}
.stat{display:grid;gap:6px;align-content:start;padding:22px 0;border-top:2px solid currentColor}
.stat-v{font:800 clamp(40px,5vw,84px)/.9 var(--font-d);letter-spacing:-.05em;font-variation-settings:"opsz" 96,"wdth" 80}
.stat-l{font:600 12px/1.3 var(--font-b);letter-spacing:.1em;text-transform:uppercase;opacity:.75}
.stat-glass,.stat-ink,.stat-lime,.stat-paper,.stat-pink,.stat-blue,.stat-line{background:transparent}
.tape{overflow:hidden;padding:13px 0;background:var(--accent);color:var(--ink);font:800 clamp(13px,1.25vw,18px)/1 var(--font-d);letter-spacing:.08em;text-transform:uppercase}
.tape-paper{background:var(--paper);color:var(--ink)}.tape-ink{background:var(--ink);color:var(--paper)}.tape-lilac{background:var(--lilac);color:var(--ink)}
.tape-track{display:flex;width:max-content;animation:tape 30s linear infinite}
.tape span{padding:0 14px;white-space:nowrap}.tape i{font-style:normal;color:currentColor;opacity:.6}
@keyframes tape{to{transform:translateX(-50%)}}
.tape.tilt{transform:rotate(-1.6deg) scale(1.03)}
.marquee-wrap{display:grid;gap:14px}
.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;width:max-content;animation:marquee 46s linear infinite}
.marquee-rtl .marquee-track{animation-direction:reverse}
.marquee-group{display:flex;gap:14px;padding-right:14px}
@keyframes marquee{to{transform:translateX(-50%)}}
.logo-tile{width:180px;height:88px;border-radius:14px;background:color-mix(in srgb,currentColor 7%,transparent);display:grid;place-items:center;padding:16px 22px;transition:background .3s}
.logo-tile img{max-height:100%;width:auto;object-fit:contain;filter:grayscale(1) contrast(1.1);opacity:.8;transition:filter .3s,opacity .3s}
.sec-ink .logo-tile img,.flip .logo-tile img{filter:grayscale(1) invert(1) contrast(1.1)}
.logo-tile:hover{background:var(--paper)}.logo-tile:hover img{filter:none;opacity:1}
.logo-tile span{font:700 15px/1 var(--font-d)}

/* ---------- Home: hero ---------- */
.hero{min-height:100svh;position:relative;display:grid;align-content:end;padding-top:calc(var(--h) + 24px);overflow:clip}
.hero-top{display:flex;justify-content:space-between;gap:20px;font:600 12px/1.5 var(--font-b);letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin-bottom:clamp(20px,4vh,48px);position:relative;z-index:2}
.hero-title{font-size:var(--fs-hero);line-height:.9;letter-spacing:-.05em;position:relative;z-index:2;text-wrap:balance}
.hero-title .l{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}
.hero-title .l>span{display:inline-block;will-change:transform}
.hero-title em{color:var(--accent)}
.hero-foot{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:32px 48px;align-items:end;padding:clamp(24px,4vh,48px) 0 clamp(28px,5vh,56px);position:relative;z-index:2}
.hero-copy{display:grid;gap:22px;justify-items:start}
.hero-lead{font-size:var(--fs-4);color:var(--mute);max-width:46ch;line-height:1.5}
.hero-lead strong{color:var(--paper);font-weight:600}
.hero-proof{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:14px;color:var(--mute)}
.hero-proof strong{color:var(--paper);font:800 15px/1 var(--font-d)}
.hero-stack{position:relative;justify-self:end;width:clamp(200px,24vw,360px);aspect-ratio:3/4;margin-right:clamp(0px,2vw,30px)}
.hero-stack figure{position:absolute;inset:0;border-radius:18px;overflow:hidden;background:var(--ink-2);box-shadow:0 30px 70px rgba(0,0,0,.45);transform:rotate(var(--r,0deg)) translate(var(--tx,0),var(--ty,0));transition:transform .8s var(--ease)}
.hero-stack figure img{width:100%;height:100%;object-fit:cover}
.hero-stack figure:nth-child(1){--r:-8deg;--tx:-26%;--ty:4%}
.hero-stack figure:nth-child(2){--r:5deg;--tx:14%;--ty:-6%}
.hero-stack figure:nth-child(3){--r:-1deg;--tx:-4%;--ty:0}
.hero-stack:hover figure:nth-child(1){--r:-12deg;--tx:-34%}.hero-stack:hover figure:nth-child(2){--r:9deg;--tx:22%}
.hero-stack .sticker{position:absolute;z-index:2}
.hero-stack .st-1{left:-18%;top:12%}.hero-stack .st-2{right:-12%;bottom:14%;transform:rotate(5deg)}
.trail{position:absolute;inset:0;z-index:1;pointer-events:none;overflow:hidden}
.trail img{position:absolute;left:0;top:0;width:clamp(150px,15vw,250px);aspect-ratio:4/5;object-fit:cover;border-radius:14px;opacity:0;will-change:transform,opacity}
.hero-tape{margin:0 calc(-1*var(--gutter) - 20px);position:relative;z-index:2}
.hero-scroll{display:none}

/* ---------- Home: manifesto ---------- */
.mani{font:700 clamp(28px,4.3vw,66px)/1.06 var(--font-d);letter-spacing:-.04em;max-width:24ch}
.mani .wd{color:color-mix(in srgb,currentColor 24%,transparent);transition:color .35s}
.mani .wd.is-on,.yf-nomotion .mani .wd,html:not(.yf-js) .mani .wd{color:inherit}
.mani em{color:var(--accent)}
.mani-grid{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:48px;align-items:end}
.mani-side{display:grid;gap:14px;justify-items:start}
.mani-side p{font-size:15.5px;color:var(--mute-l);max-width:30ch}
.link-chips{display:flex;flex-wrap:wrap;gap:8px}
.link-chip{padding:11px 16px;border-radius:999px;border:1.5px solid rgba(11,11,11,.22);font:700 14px/1 var(--font-d);transition:background .3s,color .3s,border-color .3s}
.link-chip:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}

/* ---------- Home: work list ---------- */
.work-head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:clamp(28px,4vw,48px)}
.work-head .sec-head{margin:0}
.work-list{border-top:1px solid var(--line)}
.work-row{position:relative;display:grid;grid-template-columns:52px minmax(0,1.6fr) minmax(0,1fr) auto 44px;gap:24px;align-items:center;padding:clamp(20px,2.6vw,34px) 0;border-bottom:1px solid var(--line);transition:padding .45s var(--ease)}
.work-row:hover{padding-left:18px}
.work-row .num{font:700 14px/1 var(--font-d);color:var(--mute)}
.work-row h3{font-size:clamp(28px,3.6vw,60px);letter-spacing:-.045em;line-height:.95}
.work-row .cat{font-size:15px;color:var(--mute);max-width:28ch}
.work-row .metric{text-align:right;white-space:nowrap}
.work-row .metric strong{display:block;font:800 clamp(20px,2vw,30px)/1 var(--font-d);letter-spacing:-.03em;color:var(--accent)}
.work-row .metric span{font:600 11px/1.2 var(--font-b);letter-spacing:.1em;text-transform:uppercase;color:var(--mute)}
.work-row .i-arrow{width:30px;height:30px;justify-self:end;transition:transform .45s var(--ease)}
.work-row:hover .i-arrow{transform:rotate(45deg);color:var(--accent)}
.work-thumb{display:none;width:100%;aspect-ratio:4/3;border-radius:14px;overflow:hidden;background:var(--ink-2)}
.work-thumb img{width:100%;height:100%;object-fit:cover}
.work-float{position:fixed;left:0;top:0;z-index:40;width:clamp(240px,22vw,360px);aspect-ratio:4/5;border-radius:18px;overflow:hidden;pointer-events:none;opacity:0;transform:translate(-50%,-50%) scale(.8);transition:opacity .35s,transform .5s var(--ease);background:var(--ink-2);box-shadow:0 30px 60px rgba(0,0,0,.35)}
.work-float.is-on{opacity:1;transform:translate(-50%,-50%) scale(1)}
.work-float img{width:100%;height:100%;object-fit:cover}
.work-foot{display:flex;justify-content:center;margin-top:clamp(28px,4vw,48px)}

/* ---------- Home: pillars (horizontal pin) ---------- */
.pillars{padding:clamp(72px,10vw,140px) 0 clamp(40px,5vw,72px)}
.pillars-head{margin-bottom:clamp(28px,4vw,52px)}
.pillars-track{display:flex;gap:16px;will-change:transform}
.pillar{flex:0 0 min(540px,82vw);height:min(68vh,640px);border-radius:var(--r-xl);padding:clamp(22px,2.6vw,34px);display:grid;grid-template-rows:auto 1fr auto;position:relative;overflow:hidden;background:var(--ink-2);color:var(--paper);transition:transform .5s var(--ease)}
.pillar:hover{transform:translateY(-6px)}
.pillar-num{font:800 clamp(56px,7vw,112px)/.85 var(--font-d);letter-spacing:-.05em;font-variation-settings:"opsz" 96,"wdth" 75;opacity:.95;position:relative;z-index:1}
.pillar>div{position:relative;z-index:1;align-self:end;max-width:60%}
.pillar h3{font-size:clamp(26px,2.6vw,40px);letter-spacing:-.04em;line-height:1}
.pillar p{margin-top:12px;font-size:15.5px;opacity:.85;max-width:30ch}
.pillar-foot{display:flex;justify-content:space-between;align-items:center;font:700 13px/1 var(--font-d);letter-spacing:.08em;text-transform:uppercase;position:relative;z-index:1;margin-top:18px}
.pillar-foot svg{width:30px;height:30px;padding:7px;border-radius:50%;background:currentColor}.pillar-foot svg path{stroke:var(--ink)}
.pillar-img{position:absolute;right:-8%;top:8%;width:48%;aspect-ratio:3/4;border-radius:16px;overflow:hidden;transform:rotate(7deg);transition:transform .7s var(--ease);box-shadow:0 20px 50px rgba(0,0,0,.25)}
.pillar-img img{width:100%;height:100%;object-fit:cover}
.pillar:hover .pillar-img{transform:rotate(3deg) scale(1.05)}
.pillar-lime{background:var(--accent);color:var(--ink)}.pillar-blue{background:var(--lilac);color:var(--ink)}.pillar-paper{background:var(--paper);color:var(--ink)}.pillar-pink{background:var(--sun);color:var(--ink)}.pillar-ink{background:var(--ink-2);color:var(--paper)}
.pillar-ink .pillar-foot svg path{stroke:var(--ink-2)}.pillar-paper .pillar-foot svg path,.pillar-lime .pillar-foot svg path,.pillar-blue .pillar-foot svg path,.pillar-pink .pillar-foot svg path{stroke:var(--paper)}
.pillars-bar{height:3px;background:var(--line);margin-top:28px;position:relative;border-radius:3px;overflow:hidden}
.pillars-bar i{position:absolute;inset:0;background:var(--accent);transform-origin:left;transform:scaleX(var(--p,0))}
.pillars-note{margin-top:14px;font-size:13px;color:var(--mute)}

/* ---------- Home: numbers ---------- */
.num-row{display:grid;grid-template-columns:repeat(5,1fr);border-top:2px solid currentColor}
.num{padding:clamp(22px,3vw,40px) 24px clamp(22px,3vw,40px) 0;border-bottom:2px solid currentColor;display:grid;gap:10px;align-content:start}
.num strong{font:800 clamp(44px,6.6vw,116px)/.88 var(--font-d);letter-spacing:-.055em;font-variation-settings:"opsz" 96,"wdth" 78}
.num span{font:600 12px/1.3 var(--font-b);letter-spacing:.12em;text-transform:uppercase;opacity:.8}
.num-lead{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:clamp(24px,4vw,48px)}
.num-lead p{font-size:var(--fs-4);max-width:40ch;opacity:.85}

/* ---------- Home: stacking process ---------- */
.stack{display:grid}
.stack-card{position:sticky;top:calc(var(--h) + 16px + var(--i,0)*14px);min-height:min(58vh,540px);border-radius:var(--r-xl);padding:clamp(26px,4vw,56px);display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:32px;align-items:center;margin-bottom:24px;box-shadow:0 -12px 40px rgba(0,0,0,.12);will-change:transform}
.stack-card:nth-child(1){background:var(--paper-2);color:var(--ink)}
.stack-card:nth-child(2){background:var(--ink);color:var(--paper)}
.stack-card:nth-child(3){background:var(--lilac);color:var(--ink)}
.stack-card:nth-child(4){background:var(--accent);color:var(--ink)}
.stack-card b{font:800 13px/1 var(--font-d);letter-spacing:.14em;text-transform:uppercase;opacity:.8}
.stack-card h3{font-size:clamp(34px,4.6vw,76px);letter-spacing:-.05em;margin:14px 0 18px;line-height:.92}
.stack-card p{font-size:var(--fs-4);max-width:40ch;opacity:.86}
.stack-card figure{aspect-ratio:4/3;border-radius:18px;overflow:hidden;transform:rotate(-2deg);box-shadow:0 20px 50px rgba(0,0,0,.2)}
.stack-card figure img{width:100%;height:100%;object-fit:cover}
.steps{display:flex;flex-wrap:wrap;gap:10px;margin-top:clamp(24px,3vw,40px)}
.step{padding:14px 20px;border-radius:999px;border:1.5px solid currentColor;font:700 14px/1 var(--font-d)}
.step.is-last{background:var(--accent);color:var(--ink);border-color:var(--accent)}

/* ---------- Home: cities ---------- */
.city-rows{display:grid;gap:12px;margin:0 calc(-1*var(--gutter))}
.city-rows .marquee{mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.city-rows .marquee-track{animation-duration:60s}
.city-chip{display:inline-block;padding:16px 24px;border-radius:999px;border:1.5px solid var(--line);font:700 clamp(16px,1.6vw,22px)/1 var(--font-d);letter-spacing:-.02em;white-space:nowrap;transition:background .3s,color .3s,border-color .3s}
.city-chip:hover{background:var(--accent);color:var(--ink);border-color:var(--accent)}
.city-chip.is-all{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.city-cloud{display:flex;flex-wrap:wrap;gap:8px}
.city-cloud .city-chip{padding:12px 18px;font-size:15px}
.cities-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:48px;align-items:start}
.who{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.who-map{width:100%}.india-map{width:100%;height:auto}
.india-map .node{fill:var(--accent)}.india-map .pulse{fill:var(--accent);opacity:.35;transform-origin:center;animation:pulse 2.4s ease-out infinite}
@keyframes pulse{0%{transform:scale(.4);opacity:.6}100%{transform:scale(2.4);opacity:0}}
.numbers{display:grid;grid-template-columns:repeat(5,1fr);gap:24px}

/* ---------- Home: insights / editorial rows ---------- */
.editorial{border-top:1px solid var(--line)}
.editorial article{display:grid;grid-template-columns:64px minmax(0,1fr) 40px;gap:24px;padding:clamp(22px,3vw,34px) 0;border-bottom:1px solid var(--line);align-items:center;transition:padding .4s var(--ease)}
.editorial article:hover{padding-left:16px}
.editorial .num{font:700 14px/1 var(--font-d);opacity:.6}
.editorial h2{font-size:clamp(22px,2.6vw,42px);letter-spacing:-.04em;line-height:1}
.editorial h2 a:hover{color:var(--accent)}
.sec-blue .editorial h2 a:hover{color:var(--ink);text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:6px}
.editorial p{opacity:.75;margin-top:10px;max-width:70ch;font-size:15.5px}
.editorial .meta{font:700 11px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;opacity:.65;margin-bottom:10px;display:block}
.editorial .i-arrow{width:28px;height:28px;transition:transform .4s var(--ease)}
.editorial article:hover .i-arrow{transform:rotate(45deg)}
.insights{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.insight{display:grid;grid-template-rows:auto 1fr auto;gap:18px;padding:26px;border-radius:var(--r-lg);border:1px solid var(--line);min-height:260px;transition:transform .4s var(--ease),border-color .3s}
.insight:hover{transform:translateY(-4px);border-color:var(--accent)}
.insight-meta{font:700 11px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;opacity:.65;display:block;margin-bottom:10px}
.insight h3{font-size:clamp(20px,1.7vw,26px);letter-spacing:-.03em}
.insight p{opacity:.75;font-size:15px}
.insight .i-arrow{justify-self:end;width:24px;height:24px}
.insight-featured{grid-column:span 1}
.pagination{display:flex;gap:8px;justify-content:center;margin-top:40px}
.pagination a,.pagination span{padding:12px 18px;border-radius:999px;border:1.5px solid var(--line);font:700 14px/1 var(--font-d)}
.pagination .current{background:var(--accent);color:var(--ink);border-color:var(--accent)}

/* ---------- CTA band ---------- */
.cta-band{background:var(--accent);color:var(--ink);padding:clamp(80px,12vw,170px) 0;border-radius:var(--r-xl) var(--r-xl) 0 0;position:relative;overflow:clip}
.cta-band-grid{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,.6fr);gap:48px;align-items:end}
.cta-band .eyebrow::before{background:var(--ink)}
.cta-title{font-size:clamp(44px,8vw,140px);letter-spacing:-.055em;line-height:.9;margin:18px 0 22px;max-width:12ch}
.cta-title em{color:transparent;-webkit-text-stroke:.02em var(--ink)}
.cta-lead{font-size:var(--fs-4);max-width:44ch;opacity:.82;margin-bottom:28px}
.cta-band .btn-paper{background:var(--ink);color:var(--paper)}.cta-band .btn-paper svg{background:var(--paper);color:var(--ink)}
.cta-band .cta-call{color:var(--ink)}
.cta-cards{display:grid;gap:0;border-top:2px solid var(--ink)}
.cta-card{display:grid;gap:4px;padding:18px 0;border-bottom:2px solid var(--ink)}
.cta-card span{font:700 11px/1 var(--font-d);letter-spacing:.12em;text-transform:uppercase;opacity:.7}
.cta-card strong{font:800 clamp(18px,1.6vw,24px)/1.1 var(--font-d);letter-spacing:-.03em}
a.cta-card:hover strong{text-decoration:underline;text-decoration-thickness:3px;text-underline-offset:5px}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:var(--paper);position:relative;overflow:clip}
.footer-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:40px;padding:clamp(56px,7vw,96px) var(--gutter) clamp(40px,5vw,64px)}
.footer-brand p{color:var(--mute);margin:18px 0 20px;max-width:34ch;font-size:15.5px}
.footer-social{display:flex;flex-wrap:wrap;gap:8px}
.footer-social a{padding:10px 14px;border-radius:999px;border:1.5px solid var(--ink-4);font:700 13px/1 var(--font-d)}
.footer-social a:hover{background:var(--accent);color:var(--ink);border-color:var(--accent)}
.footer-col{display:grid;gap:9px;align-content:start}
.footer-col h3{font:800 12px/1 var(--font-d);letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-bottom:6px}
.footer-col a{font-size:15px;color:var(--mute);transition:color .2s}.footer-col a:hover{color:var(--paper)}
.footer-all{font-weight:700;color:var(--paper)!important}
.footer-meta{font-size:13.5px;color:var(--mute);line-height:1.5}
.footer-clock{font:700 13px/1 var(--font-d);letter-spacing:.08em;color:var(--paper);display:inline-flex;align-items:center;gap:8px}
.footer-clock::before{content:'';width:8px;height:8px;border-radius:50%;background:#25D366;box-shadow:0 0 0 0 rgba(37,211,102,.6);animation:ping 1.8s ease-out infinite}
@keyframes ping{to{box-shadow:0 0 0 10px rgba(37,211,102,0)}}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px 24px;padding:20px var(--gutter);border-top:1px solid var(--ink-3);font-size:13px;color:var(--mute)}
.footer-bottom nav{display:flex;gap:18px}.footer-bottom a:hover{color:var(--paper)}
.footer-word{display:block;font:800 clamp(64px,19.2vw,330px)/.76 var(--font-d);letter-spacing:-.05em;font-variation-settings:"opsz" 96,"wdth" 75;text-transform:uppercase;color:var(--ink-3);text-align:center;margin:0 -2vw -.09em;user-select:none;transition:color .5s}
.site-footer:hover .footer-word{color:var(--ink-4)}

/* ---------- Sticky mobile bar ---------- */
.sticky-bar{display:none}
/* ---------- Inner page hero ---------- */
.phero{padding-top:calc(var(--h) + clamp(28px,5vw,64px));padding-bottom:clamp(40px,6vw,80px);position:relative;overflow:clip}
.phero-ink{background:radial-gradient(50% 70% at 80% 0%,rgba(255,77,28,.28),transparent 60%),var(--ink)}
.phero-blue{background:var(--blue);color:var(--ink)}.phero-lime{background:var(--lime);color:var(--ink)}.phero-pink{background:var(--pink);color:var(--ink)}.phero-paper{background:var(--paper);color:var(--ink)}
.phero-blue .phero-lead{color:rgba(10,10,15,.75)}.phero-lime .phero-lead,.phero-pink .phero-lead,.phero-paper .phero-lead{color:var(--mute-l)}
.phero-blue .phero-title em{color:var(--lime)}.phero-lime .phero-title em{color:var(--blue-deep)}.phero-pink .phero-title em{color:var(--white)}.phero-paper .phero-title em{color:var(--blue)}
.phero-grid{display:grid;grid-template-columns:1fr;gap:40px;align-items:center}
.has-media .phero-grid{grid-template-columns:1.1fr .9fr}
.phero-copy{display:grid;gap:22px;justify-items:start}
.phero-title{font-size:var(--fs-1);max-width:18ch;text-wrap:balance}
.phero-lead{font-size:var(--fs-4);color:var(--mute);max-width:58ch;line-height:1.55}
.phero-media{position:relative}
.phero-media img{border-radius:var(--r-xl);width:100%;aspect-ratio:4/3;object-fit:cover;transform:rotate(2.5deg);box-shadow:0 30px 80px rgba(0,0,0,.35)}
.phero-media .sticker{left:-10px;bottom:28px}
.phero-stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:12px;margin-top:clamp(28px,4vw,48px)}
.phero-stats .stat{min-height:120px;padding:20px}
.phero-stats .stat-v{font-size:clamp(30px,3.2vw,46px)}
.crumbs{margin-bottom:26px;font:600 12px/1 var(--font-d);letter-spacing:.06em;text-transform:uppercase;opacity:.75}
.crumbs ol{display:flex;flex-wrap:wrap;gap:6px 10px}.crumbs li+li::before{content:'/';margin-right:10px;opacity:.5}
.crumbs a:hover{color:var(--lime)}.phero-blue .crumbs a:hover,.phero-lime .crumbs a:hover,.phero-pink .crumbs a:hover{color:var(--ink);text-decoration:underline}

/* ---------- Service / industry / city page layout ---------- */
.detail{display:grid;grid-template-columns:minmax(0,1fr) 360px;gap:clamp(32px,5vw,72px);align-items:start}
.detail-aside{position:sticky;top:calc(var(--h) + 24px);display:grid;gap:16px}
.aside-card{background:var(--ink-2);border:1px solid var(--ink-3);border-radius:var(--r-lg);padding:26px;display:grid;gap:14px}
.aside-card h3{font:800 22px/1.1 var(--font-d);letter-spacing:-.02em}
.aside-card p{color:var(--mute);font-size:15px}
.aside-links{display:grid;gap:4px}
.aside-links a{display:flex;justify-content:space-between;align-items:center;padding:10px 0;border-bottom:1px solid var(--ink-3);font:600 15px/1.2 var(--font-b)}
.aside-links a:hover{color:var(--lime)}.aside-links a svg{width:16px;height:16px;flex:none}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{padding:9px 14px;border-radius:var(--r-pill);background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12);font:600 13px/1 var(--font-b)}
.on-paper .chip,.sec-paper .chip,.sec-lime .chip,.sec-blue .chip,.sec-pink .chip{background:rgba(10,10,15,.06);border-color:rgba(10,10,15,.18)}
.deliverables{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:12px}
.deliverable{background:var(--ink);color:var(--paper);border-radius:var(--r-md);padding:18px 20px;display:grid;gap:4px}
.deliverable b{font:700 16px/1.2 var(--font-d);color:var(--lime)}
.deliverable span{font-size:14px;color:var(--mute)}
.process{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:12px;counter-reset:p}
.process-step{background:var(--white);color:var(--ink);border-radius:var(--r-lg);padding:22px 22px 26px;display:grid;gap:10px;align-content:start;min-height:170px}
.process-step b{font:800 13px/1 var(--font-d);letter-spacing:.1em;color:var(--blue-deep)}
.process-step h3{font:800 19px/1.15 var(--font-d);letter-spacing:-.02em}
.process-step p{font-size:14.5px;color:var(--mute-l)}
.outcomes{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:12px}
.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.link-card{display:grid;gap:10px;align-content:start;background:var(--ink-2);border:1px solid var(--ink-3);border-radius:var(--r-lg);padding:24px;min-height:170px;transition:transform .4s var(--ease),border-color .3s}
.link-card:hover{transform:translateY(-4px);border-color:var(--lime)}
.link-card b{font:700 12px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;color:var(--lime)}
.link-card h3{font:800 clamp(19px,1.6vw,23px)/1.15 var(--font-d);letter-spacing:-.02em}
.link-card p{color:var(--mute);font-size:14.5px}
.link-card svg{width:20px;height:20px;color:var(--lime);justify-self:end}
.on-paper .link-card,.sec-paper .link-card{background:var(--white);border-color:var(--paper-2);color:var(--ink)}.on-paper .link-card p,.sec-paper .link-card p{color:var(--mute-l)}.on-paper .link-card b,.sec-paper .link-card b,.on-paper .link-card svg,.sec-paper .link-card svg{color:var(--blue-deep)}
.hub-list{display:grid;gap:14px}
.hub-row{display:grid;grid-template-columns:64px 1fr auto;gap:22px;align-items:center;padding:26px 28px;border-radius:var(--r-lg);background:var(--ink-2);border:1px solid var(--ink-3);transition:transform .4s var(--ease),background .3s,border-color .3s}
.hub-row:hover{transform:translateX(6px);border-color:var(--lime)}
.hub-row b{font:800 18px/1 var(--font-d);color:var(--lime)}
.hub-row h2{font:800 clamp(22px,2.4vw,34px)/1.1 var(--font-d);letter-spacing:-.03em}
.hub-row p{color:var(--mute);margin-top:6px;max-width:64ch;font-size:15.5px}
.hub-row svg{width:26px;height:26px;color:var(--lime)}
.hub-cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:14px}
.city-card{display:grid;gap:10px;align-content:start;padding:24px;border-radius:var(--r-lg);background:var(--ink-2);border:1px solid var(--ink-3);transition:transform .4s var(--ease),border-color .3s}
.city-card:hover{transform:translateY(-4px);border-color:var(--pink)}
.city-card h2{font:800 24px/1.1 var(--font-d);letter-spacing:-.025em}
.city-card p{color:var(--mute);font-size:14.5px}
.city-card span{font:700 12px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;color:var(--pink)}

/* ---------- Case study single ---------- */
.case-hero{padding-top:calc(var(--h) + 40px)}
.case-hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:end}
.case-logo{height:60px;width:auto;background:var(--white);border-radius:12px;padding:10px 16px;object-fit:contain;transform:rotate(-3deg)}
.case-metrics{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px}
.case-big{border-radius:var(--r-xl);padding:clamp(28px,4vw,48px);display:grid;gap:6px;margin-bottom:12px}
.case-big strong{font:800 clamp(64px,10vw,150px)/.95 var(--font-d);letter-spacing:-.05em}
.case-big span{font:700 14px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase}
.case-gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.case-gallery figure{border-radius:var(--r-lg);overflow:hidden;background:var(--ink-2);aspect-ratio:4/5}
.case-gallery figure:nth-child(2){transform:translateY(24px)}
.case-gallery img{width:100%;height:100%;object-fit:cover}
.case-quote{font:800 var(--fs-2)/1.1 var(--font-d);letter-spacing:-.03em;max-width:22ch;margin-top:40px}
.case-quote em{font-style:normal;color:var(--lime)}
.case-body{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:clamp(32px,5vw,72px);align-items:start}

/* ---------- Insight single ---------- */
.article-hero{padding-top:calc(var(--h) + 48px);padding-bottom:40px}
.article-hero h1{font:800 clamp(34px,4.6vw,66px)/1.02 var(--font-d);letter-spacing:-.035em;max-width:22ch;margin:20px 0}
.article-meta{display:flex;flex-wrap:wrap;gap:12px 20px;color:var(--mute);font-size:14px}
.article-body{max-width:760px}
.article-body .prose{font-size:clamp(17px,1.3vw,20px)}
.article-grid{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:60px;align-items:start}












/* ---------- FAQ ---------- */
.faq-list{display:grid;gap:10px;max-width:900px}
.faq-item{background:var(--ink-2);border:1px solid var(--ink-3);border-radius:var(--r-lg);overflow:hidden}
.faq-item summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:22px 26px;cursor:pointer;font:700 clamp(17px,1.4vw,20px)/1.3 var(--font-d);letter-spacing:-.01em}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary i{width:26px;height:26px;border-radius:50%;background:var(--lime);position:relative;flex:none;transition:transform .35s var(--ease)}
.faq-item summary i::before,.faq-item summary i::after{content:'';position:absolute;left:50%;top:50%;width:12px;height:2px;background:var(--ink);transform:translate(-50%,-50%)}
.faq-item summary i::after{transform:translate(-50%,-50%) rotate(90deg)}
.faq-item[open] summary i{transform:rotate(45deg)}
.faq-a{padding:0 26px 24px;color:var(--mute);font-size:16px;max-width:70ch}
.on-paper .faq-item,.sec-paper .faq-item{background:var(--white);border-color:var(--paper-2);color:var(--ink)}.on-paper .faq-a,.sec-paper .faq-a{color:var(--mute-l)}

/* ---------- Form ---------- */
.yf-form{background:var(--paper);color:var(--ink);border-radius:var(--r-xl);padding:clamp(24px,3.5vw,40px);display:grid;gap:22px;position:relative}
.yf-form-head h3{font:800 clamp(24px,2.4vw,32px)/1.05 var(--font-d);letter-spacing:-.03em}
.yf-form-head p{color:var(--mute-l);margin-top:8px;font-size:15px}
.yf-fields{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.f{display:grid;gap:6px}.f-half{grid-column:span 1}.f:not(.f-half){grid-column:1/-1}
.f span{font:700 12px/1 var(--font-d);letter-spacing:.08em;text-transform:uppercase;color:var(--mute-l)}
.f input,.f select,.f textarea{width:100%;background:var(--white);border:1.5px solid var(--paper-2);border-radius:var(--r-md);padding:14px 16px;font-size:16px;color:var(--ink);transition:border-color .2s,box-shadow .2s}
.f input:focus,.f select:focus,.f textarea:focus{outline:0;border-color:var(--blue);box-shadow:0 0 0 4px rgba(255,77,28,.2)}
.f input[aria-invalid="true"],.f select[aria-invalid="true"]{border-color:var(--pink-deep)}
.f textarea{resize:vertical;min-height:110px}
.yf-hp{position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden}
.yf-form-foot{display:flex;flex-wrap:wrap;align-items:center;gap:16px 24px}
.yf-form-foot .btn-lime{background:var(--ink);color:var(--lime)}.yf-form-foot .btn-lime:hover{background:var(--blue-deep);color:var(--white)}
.yf-form-note{font-size:13.5px;color:var(--mute-l);max-width:34ch}.yf-form-note a{text-decoration:underline;color:var(--ink)}
.yf-form-status{font:600 15px/1.4 var(--font-b);min-height:0}
.yf-form-status.is-error{color:var(--pink-deep)}.yf-form-status.is-ok{color:#1d7a3f}
.yf-form.is-sending .btn{opacity:.6;pointer-events:none}
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,72px);align-items:start}
.contact-side{display:grid;gap:28px}
.contact-list{display:grid;gap:12px}
.contact-row{display:grid;gap:4px;padding:18px 0;border-bottom:1px solid var(--ink-3)}
.contact-row span{font:700 11px/1 var(--font-d);letter-spacing:.1em;text-transform:uppercase;color:var(--mute)}
.contact-row a,.contact-row strong{font:700 clamp(18px,1.6vw,22px)/1.2 var(--font-d);letter-spacing:-.01em}
.contact-row a:hover{color:var(--lime)}

/* ---------- Landing page (paid) ---------- */
.yf-landing .site-header .nav,.yf-landing .header-call{display:none}
.landing-hero{padding-top:calc(var(--h) + 40px);padding-bottom:60px;background:radial-gradient(60% 70% at 70% 0%,rgba(255,77,28,.3),transparent 60%),var(--ink)}
.landing-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:start}
.proof-chips{display:flex;flex-wrap:wrap;gap:10px}
.proof-chip{display:inline-flex;align-items:baseline;gap:8px;padding:12px 16px;border-radius:var(--r-md);background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.12)}
.proof-chip strong{font:800 20px/1 var(--font-d);color:var(--lime)}.proof-chip span{font-size:13px;color:var(--mute)}
.logo-row{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.logo-row img{height:44px;width:auto;max-width:120px;object-fit:contain;background:var(--white);border-radius:10px;padding:8px 12px}

/* ---------- 404 / misc ---------- */
.error-hero{min-height:70vh;display:grid;place-items:center;text-align:center;padding-top:var(--h)}
.error-hero h1{font:800 clamp(60px,14vw,200px)/1 var(--font-d);letter-spacing:-.05em;color:var(--lime)}
.thanks-hero{min-height:80vh;display:grid;align-items:center;padding-top:var(--h)}
.next-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}
.students-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.gform-wrap{background:var(--white);border-radius:var(--r-xl);padding:12px;min-height:600px}.gform-wrap iframe{width:100%;min-height:900px;border:0;border-radius:var(--r-lg)}


/* ---------- Inner pages: v5 re-skin on top of the carried layout rules ---------- */
.phero{padding-top:calc(var(--h) + clamp(32px,6vw,84px))}
.phero-ink{background:var(--ink)}
.phero-title{font-size:var(--fs-1);max-width:16ch;line-height:.95}
.phero-ink .phero-title em{color:var(--accent)}.phero-paper .phero-title em{color:var(--accent)}
.phero-blue .phero-title em,.phero-lime .phero-title em,.phero-pink .phero-title em{color:transparent;-webkit-text-stroke:.022em var(--ink)}
.phero-media img{transform:rotate(-2deg);border-radius:var(--r-lg)}
.phero-stats{gap:0 28px}.phero-stats .stat{padding:18px 0 0;min-height:0}.phero-stats .stat-v{font-size:clamp(34px,3.6vw,56px)}
.crumbs{font:600 12px/1 var(--font-b);letter-spacing:.08em;opacity:.8}
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.case-card{position:relative;display:grid;grid-template-rows:auto 1fr;border-radius:var(--r-xl);overflow:hidden;background:var(--ink-2);color:var(--paper);transition:transform .5s var(--ease)}
.case-card:hover{transform:translateY(-6px)}
.case-card-media{position:relative;aspect-ratio:4/3;overflow:hidden;background:var(--ink-3)}
.case-card-img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.case-card:hover .case-card-img{transform:scale(1.06)}
.case-card-logo{position:absolute;left:16px;top:16px;height:44px;width:auto;max-width:120px;background:var(--white);border-radius:10px;padding:8px 10px;object-fit:contain}
.case-card-body{padding:22px 24px 30px;display:grid;gap:8px;align-content:start}
.case-card-cat{font:700 11px/1 var(--font-d);letter-spacing:.12em;text-transform:uppercase;opacity:.7}
.case-card h3{font-size:clamp(24px,2vw,32px);letter-spacing:-.04em}
.case-card p{opacity:.8;font-size:15px}
.case-card-metric{margin-top:8px;display:flex;align-items:baseline;gap:8px}
.case-card-metric strong{font:800 clamp(26px,2.4vw,36px)/1 var(--font-d);letter-spacing:-.04em;color:var(--accent)}
.case-card-metric span{font-size:13px;opacity:.7}
.case-card>.i-arrow{position:absolute;right:20px;bottom:22px;width:28px;height:28px;transition:transform .4s var(--ease)}
.case-card:hover>.i-arrow{transform:rotate(45deg)}
.case-card.tone-lime{background:var(--accent);color:var(--ink)}.case-card.tone-blue{background:var(--lilac);color:var(--ink)}.case-card.tone-pink{background:var(--sun);color:var(--ink)}.case-card.tone-paper{background:var(--paper);color:var(--ink)}
.case-card.tone-lime .case-card-metric strong,.case-card.tone-blue .case-card-metric strong,.case-card.tone-pink .case-card-metric strong,.case-card.tone-paper .case-card-metric strong{color:var(--ink)}
.reasons{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.reason{padding:24px;border-radius:var(--r-lg);border:1px solid var(--line);display:grid;gap:10px;align-content:start}
.reason b{font:800 30px/1 var(--font-d);letter-spacing:-.04em;color:var(--accent)}
.reason h3{font-size:20px;letter-spacing:-.03em}.reason p{font-size:14.5px;opacity:.75}
.how{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.how-item{background:var(--ink);color:var(--paper);border-radius:var(--r-lg);padding:26px 24px 30px;display:grid;gap:12px;align-content:start;min-height:200px}
.how-item b{font:800 12px/1 var(--font-d);letter-spacing:.12em;color:var(--accent)}
.how-item h3{font-size:22px;letter-spacing:-.03em;color:var(--paper)}
.how-item p{opacity:.75;font-size:15px}
.manifesto{font:700 var(--fs-2)/1.1 var(--font-d);letter-spacing:-.035em;max-width:24ch;margin-top:clamp(32px,5vw,64px)}
.manifesto em{color:var(--accent)}
.brands-head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:28px}.brands-head p{color:var(--mute);max-width:40ch;font-size:15px}
.aside-card{color:var(--paper)}.aside-card p{color:var(--mute)}.aside-card .chip{background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.14);color:var(--paper)}.aside-card .cta-call{color:var(--mute)}
.phero-blue .cta-call,.phero-lime .cta-call,.phero-pink .cta-call,.phero-paper .cta-call,.sec-lime .cta-call,.sec-paper .cta-call,.sec-blue .cta-call,.sec-pink .cta-call{color:rgba(11,11,11,.85)}
.phero-ink .crumbs{color:var(--mute)}
.city-chip.chip-dark{color:inherit}
.error-hero h1{color:var(--accent);font-variation-settings:"opsz" 96,"wdth" 75}
.f input:focus,.f select:focus,.f textarea:focus{border-color:var(--accent)}

/* ---------- Motion states ---------- */
[data-reveal]{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform 1s var(--ease);transition-delay:var(--delay,0ms)}
[data-reveal].is-in{opacity:1;transform:none}
html:not(.yf-js) [data-reveal],.yf-nomotion [data-reveal]{opacity:1;transform:none}
.split-line{display:block;overflow:hidden;padding-bottom:.08em;margin-bottom:-.08em}.split-line>span{display:block;will-change:transform}
.yf-nomotion .tape-track,.yf-nomotion .marquee-track{animation:none}
@media(prefers-reduced-motion:reduce){.tape-track,.marquee-track,.india-map .pulse,.footer-clock::before{animation:none}}

/* ---------- Header over light sections ---------- */
.site-header.on-light .brand-word b{color:var(--accent)}
.site-header.on-light .header-cta{background:var(--ink);color:var(--paper)}.site-header.on-light .header-cta svg{background:var(--accent);color:var(--ink)}
.site-header.on-light .nav-list a:hover{background:var(--ink);color:var(--paper)}

/* ---------- Responsive ---------- */
@media(max-width:1180px){
  .num-row{grid-template-columns:repeat(3,1fr)}.numbers{grid-template-columns:repeat(3,1fr)}.reasons{grid-template-columns:repeat(3,1fr)}.how{grid-template-columns:repeat(2,1fr)}
  .work-grid,.insights{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .detail{grid-template-columns:1fr}.detail-aside{position:static}
  .case-body{grid-template-columns:1fr}.related-grid{grid-template-columns:repeat(2,1fr)}
  .header-call{display:none}
  .work-row{grid-template-columns:40px minmax(0,1.4fr) minmax(0,1fr) auto 34px;gap:16px}
}
@media(max-width:900px){
  :root{--h:70px}
  .nav,.header-cta{display:none}
  .menu-overlay-inner{grid-template-columns:1fr;gap:28px}
  .hero{align-content:start;padding-top:calc(var(--h) + 20px);min-height:0}
  .hero-foot{grid-template-columns:1fr;gap:28px}
  .hero-stack{justify-self:center;width:min(60vw,300px);margin:30px 0 14px}
  .mani-grid,.cities-grid,.who,.cta-band-grid{grid-template-columns:1fr}
  .num-row{grid-template-columns:repeat(2,1fr)}.numbers{grid-template-columns:repeat(2,1fr)}
  .work-row{grid-template-columns:88px minmax(0,1fr) 34px;grid-template-areas:"thumb title arrow" "thumb cat arrow" "thumb metric arrow";gap:6px 16px;align-items:center}
  .work-row .num{display:none}.work-thumb{display:block;grid-area:thumb;aspect-ratio:3/4;align-self:center}
  .work-row h3{grid-area:title}.work-row .cat{grid-area:cat}.work-row .metric{grid-area:metric;text-align:left}.work-row .i-arrow{grid-area:arrow;align-self:center}
  .work-head{flex-wrap:wrap;align-items:start;gap:16px 24px}
  .stack-card{grid-template-columns:1fr;min-height:0;gap:22px;top:calc(var(--h) + 10px + var(--i,0)*10px)}
  .stack-card figure{order:-1;aspect-ratio:16/10;transform:none}
  .reasons{grid-template-columns:1fr 1fr}
  .footer-grid{grid-template-columns:1fr 1fr;gap:30px}
  .has-media .phero-grid{grid-template-columns:1fr}
  .case-hero-grid,.landing-grid,.contact-grid,.students-grid,.article-grid{grid-template-columns:1fr}
  .case-gallery{grid-template-columns:repeat(3,1fr);gap:8px}.case-gallery figure:nth-child(2){transform:none}
  .pillars .wrap:last-child{padding-inline:0}.pillars-track{overflow-x:auto;scroll-snap-type:x mandatory;padding:0 var(--gutter) 10px;scrollbar-width:none}.pillars-track::-webkit-scrollbar{display:none}.pillar{scroll-snap-align:start;flex-basis:min(340px,82vw);height:min(100vw,460px)}
  .pillars-bar,.pillars-note{margin-inline:var(--gutter)}
  .sticky-bar{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:70;background:rgba(11,11,11,.9);backdrop-filter:blur(12px);border-top:1px solid var(--ink-3);padding:8px 10px calc(8px + env(safe-area-inset-bottom));gap:8px;transition:transform .35s var(--ease)}
  .sticky-bar.is-hidden{transform:translateY(110%)}
  .sticky-bar a{flex:1;text-align:center;padding:13px 10px;border-radius:999px;font:700 14px/1 var(--font-d)}
  .sticky-wa{background:#25D366;color:#06210f}.sticky-call{background:var(--paper);color:var(--ink)}.sticky-form{background:var(--accent);color:var(--ink)}
  body{padding-bottom:calc(62px + env(safe-area-inset-bottom))}
  .menu-overlay{padding-bottom:80px}
}
@media(max-width:600px){
  :root{--r-xl:22px}
  body{font-size:16px}
  .sec-title{max-width:12ch}
  .work-grid,.insights,.related-grid,.reasons,.how,.next-steps,.num-row,.numbers{grid-template-columns:1fr}
  .num{padding-right:0}
  .hero-title{font-size:clamp(46px,14.6vw,72px)}
  .hero-top{flex-direction:column;gap:4px}
  .footer-grid{grid-template-columns:1fr}
  .yf-fields{grid-template-columns:1fr}.f-half{grid-column:1/-1}
  .hub-row{grid-template-columns:1fr;gap:10px;padding:22px}.hub-row svg{display:none}
  .case-gallery{grid-template-columns:1fr 1fr}.case-gallery figure:nth-child(3){display:none}
  .case-big strong{font-size:clamp(56px,20vw,96px)}
  .editorial article{grid-template-columns:1fr;gap:8px}.editorial .num,.editorial .i-arrow{display:none}
  .hero-proof{font-size:13px;gap:8px 14px}
  .phero-title{max-width:11ch}
  .marquee{mask-image:none}.logo-tile{width:140px;height:72px;padding:12px}
  .work-row{grid-template-columns:72px minmax(0,1fr) 28px;gap:4px 12px}
  .work-row h3{font-size:24px}
  .stack-card{padding:22px}
  .menu-big a{font-size:clamp(34px,11vw,48px)}
  .cta-title{font-size:clamp(40px,13vw,64px)}
  .footer-word{font-size:clamp(52px,19vw,90px)}
  .btn{padding:6px 6px 6px 20px;font-size:14px}.btn svg{width:36px;height:36px;padding:10px}
}
.pillar-paper{box-shadow:inset 0 0 0 1.5px rgba(11,11,11,.14)}
.editorial article>a{display:block;color:inherit}
.footer-tape{display:none}
.pillars{overflow:clip}
.city-rows{overflow:clip}
/* The tape's max-content width must never size the hero grid column. */
.hero{grid-template-columns:minmax(0,1fr)}.hero>*{min-width:0}.hero-tape{overflow:hidden}
.footer-word{color:var(--ink-4)}.site-footer:hover .footer-word{color:#4a4a4a}
/* Hero: keep the CTAs above the fold; the photo stack floats to the right of the headline on wide screens. */
@media(min-width:901px){
  .hero-foot{grid-template-columns:minmax(0,1fr)}
  .hero-stack{position:absolute;right:calc(var(--gutter) + 2vw);top:calc(var(--h) + 6vh);width:clamp(180px,18vw,290px);margin:0;z-index:2}
  .hero-title{max-width:11ch}
  .hero-copy{padding-right:clamp(220px,24vw,360px)}
}
@media(min-width:901px) and (max-height:760px){.hero-title{font-size:clamp(50px,8vw,120px)}}
@media(min-width:901px){.hero-foot{position:static}.hero .wrap{position:static}}
@media(max-width:900px){.num-lead{flex-direction:column;align-items:start;gap:16px}}
/* Over colour heroes the whole wordmark goes ink so it never disappears into an orange section. */
.site-header.on-light .brand-word b{color:var(--ink)}
/* Client logos: full colour, white tiles, whole logo always visible. */
.logo-tile{background:var(--white);width:200px;height:96px;padding:16px 22px;overflow:hidden}
.logo-tile img,.sec-ink .logo-tile img,.flip .logo-tile img{filter:none;opacity:1;max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain}
.logo-tile:hover{background:var(--paper)}
@media(max-width:600px){.logo-tile{width:150px;height:76px;padding:12px 14px}}
/* Pillar pages: single-column form in the sticky aside */
.detail-aside .yf-form{padding:22px}.detail-aside .yf-fields{grid-template-columns:1fr}.detail-aside .f-half{grid-column:1/-1}.detail-aside .yf-form-head h3{font-size:22px}
.detail .prose h2{font-size:clamp(26px,2.6vw,38px)}
/* Home: the H1 is the small positioning line; the display headline is a paragraph. */
.hero-h1{font:600 12px/1.5 var(--font-b);letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin:0}
p.hero-title{font-family:var(--font-d);font-weight:800;letter-spacing:-.05em;line-height:.9;font-variation-settings:"opsz" 96,"wdth" 100}
.home .faq{padding-top:clamp(40px,6vw,80px)}

/* Cursor-driven effects exist wherever there is a real pointer, whatever the window width. */
@media (hover:none){.trail,.work-float{display:none}}
/* Calmer palette: flame orange is an accent, never a full-screen background. */
.sec-lime,.phero-lime{background:var(--paper);color:var(--ink)}
.sec-lime .sec-title em,.phero-lime .phero-title em{color:var(--accent);-webkit-text-stroke:0}
.sec-lime .sec-lead,.phero-lime .phero-lead{color:var(--mute-l)}
.cta-band{background:var(--paper);color:var(--ink)}
.cta-title em{color:var(--accent);-webkit-text-stroke:0}
.cta-band .eyebrow::before{background:var(--accent)}
.cta-band .btn-paper{background:var(--ink);color:var(--paper)}.cta-band .btn-paper svg{background:var(--accent);color:var(--ink)}
.cta-cards,.cta-card{border-color:var(--paper-3)}
.stack-card:nth-child(4){background:var(--accent-soft);color:var(--ink)}
.num strong{color:var(--ink)}.sec-lime .num span{color:var(--mute-l)}
/* On light sections the secondary button goes ink so it never fades into the background. */
.sec-paper .btn-paper,.on-paper .btn-paper,.sec-lime .btn-paper,.phero-lime .btn-paper,.phero-paper .btn-paper,.phero-blue .btn-paper,.phero-pink .btn-paper,.sec-blue .btn-paper,.sec-pink .btn-paper{background:var(--ink);color:var(--paper)}
.sec-paper .btn-paper svg,.on-paper .btn-paper svg,.sec-lime .btn-paper svg,.phero-lime .btn-paper svg,.phero-paper .btn-paper svg,.phero-blue .btn-paper svg,.phero-pink .btn-paper svg,.sec-blue .btn-paper svg,.sec-pink .btn-paper svg{background:var(--accent);color:var(--ink)}